As big as the energy drink category has gotten, it has remained largely distinct from the even-larger sports drink category, with no large-scale caffeinated energy drinks designed to meet the needs of athletes. Now, Gatorade is preparing an early 2023 rollout behind new Fast Twitch.
The beverage is the first caffeinated energy drink from Gatorade. It is designed for athletes with everything from formula (not carbonated, same flavors as Gatorade with 200mg caffeine + B vitamins) to design and packaging (resealable bottle for on-the-go).
Fast Twitch was developed in consultation with the NFL and sports performance experts. NFL athletes will have exclusive access to Fast Twitch during the 2022-2023 season.