BODYARMOR Sports Drink announced both an official partnership and $500,000 commitment to Operation Homefront, a national nonprofit whose mission is to build strong, stable, and secure military families so they can thrive – not simply struggle to get by – in the communities they have worked so hard to protect. In addition to the financial commitment, BODYARMOR has launched a new Cherry Lime flavor, with a military camouflage celebratory bottle in honor of those who have served in the armed forces.
BODYARMOR and Operation Homefront both recognize the service and sacrifice that the military and their families give for our country – and together, the two will work to dedicate resources, services, programs and more to support those families in need.
Along with the $500,000 donation and launch of the new Cherry Lime sports drink flavor, BODYARMOR has also committed to leveraging existing partnerships with PENSKE and Major League Soccer throughout the year to help drive awareness for Operation Homefront’s mission. In addition, BODYARMOR and Operation Homefront will host several local community events and activations to support those military families in need. The partnership will be featured in custom retail activations, as well as digital and social campaigns, throughout 2023.