For a variety of reasons, consumers have expanded the scope of their demand for products featuring low or no sugar content. In response, food and beverage formulators have invested in research and development to uncover further innovative approaches to ingredient technologies. In tandem with the consumer and industry momentum in the sugar reduction category, additional market forces may contribute to future investment in sugar reduction product development. Prices of raw sugar and cocoa touched 10-year and seven-year highs respectively in April 2023, The Smart Cube reports, due to tight supply and rising demand for both commodities.

With 80% less sugar than the average cultured dairy drink, Two Good Smoothies are the first in its category to have 3g of sugar per 7fl-oz bottle and are an excellent source of protein. 

Replacing sugar is more complex than simply replacing sweetness. Sugar carries flavor, enhances mouthfeel, provides bulk, is essential for browning through the Maillard reaction with amino acids, and attracts and retains moisture. In cookies and biscuits, for example, sugar interfaces with flour and fat to affect texture, firmness and spread. Without sugar, products may not crystallize properly, aerate, or set. 

Prepared Foods showcases new chocolate, confection and candy products making a debut in 2020.