The food and beverage giant says the name changes are the result of it updating its marketing.

A Swedish study concluded that labelling alone seemed to be enough to alter expectations.

Associated Brands is a private label manufacturer of powdered drinks, specialty teas and sweeteners.

The purchase price is approximately $35 million.

Research has shown that consumers often miscalculate the number of calories and the nutritional content of products that have two or more servings per container but are usually consumed in a single eating occasion.

ConAgra Foods is buying the private-label food maker Ralcorp for about $5 billion.

While many energy drinks inaccurately label their caffeine content or do not label their caffeine content altogether, Steaz says it wants this to change.

Ingredion says its new NOVATION Endura 0100 functional native starch withstands harsh processing conditions and helps processors create more natural and additive-free products.

A U.S. food watchdog group is urging the federal government to require disclosure on the front label of a product whether is artificially colored.

The Private Label Manufacturers Association’s (PLMA) 2011 Private Label Trade Show was held in Rosemont, Ill., in mid-November, with a wealth of products marketed around such notable trends as ethnic cuisine, restaurant-quality foods, wellness and convenience.