Keep It REAL Foods, LLC announced its launch as a next-generation private label and contract manufacturing platform built for modern retailers, high-growth brands and legacy CPG incumbents looking to challenge the status quo. Keep It REAL Foods closes a critical gap in the market: manufacturing partners that offer both high-touch collaboration and large-scale operational excellence.

Keep It REAL Foods specializes in protein-forward, fiber-rich, and reduced-sugar innovation across the $15 billion breakfast and adjacent snacking categories. The company leads across granola, oatmeal, baking mixes, and functional snacks in consumer-relevant formats including pouches, cups, sachets, canisters and bulk. REAL operates five facilities across three states spanning approximately 200,000sq-ft. The company has plans to open a new automated facility that will more than double its capacity to support customer demand.

“We built Keep It REAL Foods to fundamentally rethink what a manufacturing partner can and should be,” Ben Cohn, CEO of Keep It REAL Foods, said in a statement. “REAL is intentional in both name and in practice. We put our customers first, leading with agile innovation, market expertise, and a foundation of partnership and shared success. We then match our customer-centric ethos with the people, facilities, and technical skills required to execute at the highest level.”

The platform unites five founder-led businesses – Oakhouse Bakery, MaGi Foods, Small Batch Organics, RIND Snacks and Whirlybird Granola – built to uniquely serve customers by combining founder-led creativity, deep category expertise, and a diverse manufacturing footprint to help leading retailers and brands innovate faster and scale with confidence.

Keep It REAL Foods is backed by CIC Partners, an investment firm with extensive experience in the sector and a shared vision for a new paradigm in food manufacturing.