Summertime Tastes

General Mills, Minneapolis, introduced four new cereals this spring, in advance of quick summertime breakfasts. All four were scheduled for national distribution starting in May.

They include Cheerios Protein Cookies & Crème, Nature Valley Cereal Honey Almond and two other offerings featuring real apple: Nature Valley Apple Cinnamon (with real dried apple pieces) and Cascadian Farm No Added Sugar Cinnamon Apple Cereal, “naturally sweetened” in part with apple puree and date powder.

Harvest Time

The Kroger Co., Cincinnati, introduced a limited-edition, 17-item Private Selection Cherry Harvest line of snacks, confections, bakery items, beverages and more—all showcasing cherries. New offerings range from Cherry Vanilla Kettle Cooked Popcorn with Dark Chocolate and Cherry Chocolate Chunk Pancake Mix to a Chocolate Cherry Truffle Cookie and Cherry Vanilla Kettle Cooked Cashews.

“Private Selection's Cherry Harvest collection truly captures the essence and craveability of the season's must-try, highly sought after flavor,” said Mike Murphy, Kroger group vice president of center store merchandising. “Our team of culinary experts identified customer excitement for cherry at the onset of the trend, and we're thrilled to introduce this innovative and exclusive line full of sweet and tart flavored treats and beverages that are sure to be the cherry on top all season long.”

New Tastes for Toddlers

Children’s nutrition specialist Once Upon a Farm PBC, Berkeley, Calif., expanded its toddler portfolio with three new products for infants aged 1 to 3 years old.

Smart Wheels is an organic soft-baked bar that comes in a Rasp-berry Beet & Kale variety and features 100% whole grain oats, fruits, veggies, and zinc. New Belly Blends pouches come in two flavors— Red Berries, Cherries and Sweet Potato; and Banana, Berry & Acai—and feature probiotics and prebiotic fibers. Smoothie Melts are a “freeze-dried, dairy-based melt” made with organic whole milk plus real fruits and vegetables. Varieties are Tropical Greens and Blueberry Burst.

Sweet Collaboration

Trü Frü LLC, Salt Lake City, Utah, collaborated with tarte cosmetics for a frozen, limited-edition Trü Frü x tarte Cherry made with hyper-chilled “tarte” cherries, coated in premium dark and white chocolate. Trü Frü x tarte Cherry launches alongside tarte cosmetics' limited-edition maracuja juicy lip cherry crush collection, featuring a new shade, flavor, and limited-edition cap design—serving as the inspiration for the sweet treat mashup.

“At Trü Frü, we believe fruit and chocolate are ‘better together’ by creating those small everyday moments of happiness we all deserve," said Harvey Millar, CEO of Trü Frü. "One of our best kept secrets is our frozen cherry, and with cherries having such a major moment in pop culture, we thought … what could be ‘better together’ than teaming up with our friends at tarte cosmetics to collaborate on something bold, tarte and fun!”

Trü Frü is an affiliate of Mars Incorporated.

Snacking Granola

Freeland Foods, Northbrook, Ill., extended its Go Raw organic sprouted snacks line with new Snacking Granola in five varieties: Sweet & Salty, Dark Chocolate Chunk, Chocolate Peanut Butter, Cranberry Almond and Cherry Berry Chocolate Chunk. Snacking Granola debuted in February at Wegmans and Sprouts Farmers Market nationwide. It will is available online at goraw.com with prices starting at $7.99.

“During a team meeting last year, we realized many of us snack on granola straight from the bag,” said Peter Grumhaus, CEO of Go Raw. "But the dense, crumbly texture of traditional granola just didn't deliver the satisfying crunch we craved. That sparked the idea for Snacking Granola: bigger, lighter, and crispier clusters crafted specifically for snacking.”

Scoop Into Summer

Tillamook County Creamery Association (TCCA), Tillamook, Ore., introduced two limited-edition releases for summer. They include Salty Caramel Pretzel, and an Apple Crisp that features vanilla ice cream with baked oatmeal streusel and crisp apple pieces. Tillamook Ice Cream—including the Salty Caramel Pretzel and Apple Crisp flavors—is available nationwide country at Kroger, Albertsons, Safeway, Publix, Ahold Delhaize, and many other grocery stores.

"To create the Apple Crisp flavor, we used a recipe from my mother as a base to help us translate apple crisp into ice cream,” said Hunter Clayton, TCCA senior R&D associate scientist. “We all know the smell and unforgettable taste of a warm apple crisp, and what better way to tap into that nostalgia than a homemade recipe."

Healthier Options

Until now, the kids' yogurt pouch category has offered low-fat dairy, whole milk, and plant-based yogurt options—but formulas still contain added sugars or don’t have the balance of whole milk + 0g added sugars. Addressing that challenge was Little Spoon Inc., New York, N.Y., which kicked off 2025 with a four-item line of YoGos kids yogurts. Each features organic whole milk Greek yogurt, 4g of protein, real fruit (including strawberries and mango), hidden veggies (including squash and purple sweet potato), and gut-friendly probiotics.

Varieties include Strawberry Bananza, Apple Berry Blast, Peachy Pearadise and Tropical Mango Twist. YoGos prices start at $2.82 per 3.5oz pouch.

Overnight Protein Oats

Bob's Red Mill Natural Foods Inc., Milwaukie, Ore., used Natural Products Expo West 2025 to launch

Overnight Protein Oats in two varieties: Blueberries & Cream and Vanilla Almond. Officials say the product is an excellent source of fiber and features whole grains, real fruit pieces or nuts, and chia seeds. Overnight Protein Oats feature 10g of protein with 8g sugar or less – and no added protein powder or fillers.

"The introduction of Overnight Protein Oats marries the great taste and high quality that Bob's Red Mill is known for with the convenience modern consumers crave," said Daniel Barba, vice president of marketing.

High Protein Smoothies

Daily Harvest Inc., New York, N.Y., kicked off the new year and introduced three high protein frozen, organic smoothies. Varieties include Dark Chocolate, Vanilla Bean, and Mixed Berry and each contains 20g of plant protein per serving. Mixed Berry features a blend of organic strawberries, bananas, blueberries, flax seeds and kale. They’re sold at DailyHarvest.com and debuted at select Kroger and associated grocery stores including Fry's, Fred Meyer, Dillon's, King Soopers, QFC, Ralphs and Smith's.

“Our new high-protein smoothies deliver on taste, satiety and nutrient density; no tradeoffs necessary. And this launch is just the beginning—we’re excited to continue developing new protein-forward recipes that make it easier than ever for our customers to feed themselves and their families healthfully,” said CEO Ricky Silver.

Better by the Bowl

Seven Sundays LLC, Bloomington, Minn., said it is redefining the granola category with a new two-item Oat Granola line that merges sustainability and nutrition in one standout product. It is made with upcycled oat protein, crisp sorghum flakes, and naturally sweetened with dates and maple syrup. There are no refined sugars, syrups, or additives, the company says.

The 8oz pouch varieties include Good Day, which features peanut butter, chocolate, and banana bliss; and Bright Side, a triple berry mix of freeze-dried strawberries, blueberries, and raspberries. Officials say the offerings deliver three times less sugar and two times more protein (6g) compared to leading granolas.

New Flavor—For Good

Refrigerated protein bar maker Perfect Bar LLC, Sorrento Valley, Calif., teamed up with GRAMMY Award-winning musician Jason Mraz to create a limited-edition Chocolate Mrazberry flavor. It features raspberry, strawberry and blueberry along with peanut butter, cashew butter and cocoa in a “crispy cookie dough texture.” It also delivers 8g of protein and 20+ superfoods, the company says. Chocolate Mrazberry Perfect Bar sales support the Jason Mraz Foundation, a 501(c)(3) nonprofit supporting inclusive arts education, equality, and food security.

"We're so proud to partner with Jason Mraz and his foundation to introduce this whimsically delicious new flavor, Chocolate Mrazberry," said Leigh Keith, co-founder and chief of brand at Perfect Snacks.