Gerber is expanding snack format versatility with the launch of Get’ems! Squeezies, a dual-use pouch designed to function as both a shelf-stable smoothie and a frozen ice pop. The product combines fruit and vegetable purées with no added sugar or artificial flavors, aligning with clean-label expectations while offering flexibility for different consumption occasions.

Available in Cherry Limeade, Peach Apple Twist and Apple Sweet Potato Splash, the format targets convenience-driven families looking for portable, mess-free options that can adapt to warmer weather and on-the-go needs. This type of format innovation is important for product developers as it highlights how multifunctional design can add value without reformulating core ingredients, helping brands differentiate in a competitive kids snacking category.