Flavored water, milk products and juices continue to make an appeal to children
August 9, 2019
“In recent years we’ve seen fruit juice and dairy companies counter attrition by advancing health positioning with organic, natural ingredient, and low sugar claims," said David Sprinkle, research director for Packaged Facts. While water marketers are finding ways to put both fun and flavor into a plain yet reputably healthy product without sacrificing what makes water the beverage many parents prefer for their children.”
The sugar-free beverage is available in Mango Punch and Citrus Punch
April 30, 2019
New Food & Beverage Products Video: Available in two flavors, Mango Punch and Citrus Punch, the beverage joins the Tampico product family as an alternative for those consumers looking to limit their sugar intake.
Coffee, tea, and energy drinks are among the important beverage segments finding increased sales through mashup formulations
March 20, 2019
Among the most important recent innovations identified by Packaged Facts in the report involves mashups—the crossover fusion of two or more beverage products that traditionally wouldn’t be expected to go together.
Q&A with Tenaj Ferguson, Associate Brand Manager, Campbell’s Foodservice
September 5, 2018
The need for nutritious snacks is also growing—51% of consumers say healthfulness is an important factor in their snack choices2—and operators can give guests the solutions they’re seeking with V8® beverages from Campbell’s Foodservice.
Welch’s Global Ingredients Group launches new grape juice solutions for the wine industry
August 21, 2018
The Niagara grape is a white grape with a golden hue. It delivers a sophisticated flavor profile that is crisp, sweet, light and refreshing and its juice is a popular ingredient in the juices and soft beverages category. Now R&D specialists at Welch’s Global Ingredients Group have developed a de-characterized version of the juice that is perfect for fermentation and blending with wine made from more traditional wine grape varieties and even other fruits.
New juice offers less sugar and fewer calories than traditional orange juice or lemonade
May 29, 2018
Simply Light beverages offer a direct response to those who want the taste of orange juice or lemonade, but with less sugar and fewer calories than our regular juice drinks. In keeping with the brand promise, “The Best Things in Life Are Made Simply,” Simply Light Orange Juice beverages and Simply Light Lemonades are made from simple, non-GMO ingredients.
Today’s Millennials are shifting more toward moderation and they’re prioritizing high-quality, tasty foods and beverages in place of excessive alcohol consumption. In the beverage sector, Innova Market Insights has seen big brands adapt their marketing of light drinks toward the more mainstream consumer—with the focus on worry-free enjoyment. This has resulted in an increase in drinks with a low alcohol content.