PepsiCo released Frutly, a hydrating juice water designed with teens in mind. A newcomer to the juice aisle, Frutly (fro͞otlē or fruit-ly) is made with water, fruit juice, and electrolytes for taste to provide flavorful hydration and a good source of vitamins C and E.
Frutly was created to reinvigorate the juice category by addressing both parents' desires for more nutritious beverage options for their families and the needs of teens who have outgrown the juice boxes and pouches of their childhood. In fact, 56% of people leaving the ambient juice category blame poor nutritional factors like sugar, calories, and artificial sweeteners for pushing them away, according to the company. 
Available in three flavors — Strawberry Kiwi, Fruit Punch, and Apple Grape – Frutly has 60 calories per 12-fl-oz serving and is now on grocery store shelves nationwide in single flavor four-packs.