Available in two flavors, Blueberry Pomegranate and Strawberry Acai, the new Daily Probiotics are made with real fruit and organic low fat milk, all for only 60 calories.

While kefir launch numbers are still limited globally, Innova Market Insights data indicate that they grew more than three-fold between 2011 and 2016. This is despite launches in the overall drinking yogurt/fermented beverages sub-category rising by a much more modest +60%.

Designed for a growing health-conscious population, Blue Isle replaces old grocery staples with tastier and better nutritional alternatives.

Functional beverages’ best sales days may be in the past, but the segment still has strong consumer interest and potential.