There has been an increasing focus on the importance of supporting the immune system, particularly due to its relationship with overall wellbeing. Younger generations, like Millennials, are looking for functional benefits in their foods. With 70%1 of your immune system living in your gut, it's no surprise that 77%2 of adults are looking to particular foods and products to help support their immune system, while 44%3 look to yogurt in particular. Activia launched its latest innovation to meet that growing demand. The new Activia+ Multi-Benefit Probiotic Yogurt Drinks4 are packed with billions of live and active probiotics that help support your gut health5, plus are an excellent source (20% DV) of Vitamins C, D and Zinc to support your immune system.
With the introduction of Activia+, the first Activia product with nutrients to help support the immune system with Vitamins C, D and Zinc, the brand is now offering them a way to support both their gut health as well as their immune system. The new innovation has 9g of sugar, 70 calories, and comes in three flavors: strawberry, peach and raspberry.
Activia+ is available in 3.1fl-oz bottles and is available at select retailers nationwide, including Kroger, Publix, Stop & Shop, Target, and more, for $4.59 per 6-pack.
1 IRI POS Data Week ending February 28th, 2020 Mulo +C, Custom probiotic yogurt aggregate; Euromonitor International Voice of the Industry, COVID-19 Survey; Streetbees Human Impact Tracker, March 22-28th, Streetbees Human Impact Tracker, Friday April 17th. https://www.sanofi.com/en/about-us/our-stories/the-power-behind-the-gut National Center for Complementary and Integrative Health; Food & Drink Nutritional Claims – Dec. 2020
2 KRC Research conducted an online survey of 1,004 adults (ages 18+) across the United States between August 25-27, 2021.
3 National Center for Complementary and Integrative Health; Food & Drink Nutritional Claims – Dec 2020.
4 Activia+: 18 mg Vitamin C (20% DV), 4 mcg Vitamin D (20% DV), 2.2 mg Zinc (20% DV). Activia Dailies: 0 mg Vitamin C (0% DV), 1.6 mcg Vitamin D (8% DV), 0 mg Zinc (0% DV) per 3.1 fl oz serving .
5 Activia may help reduce the frequency of minor digestive discomfort. Consume twice a day for two weeks as part of a balanced diet and healthy lifestyle. Minor digestive discomfort includes bloating, gas, abdominal discomfort & rumbling.
6 Leading brand based on sales of products labeled as containing probiotics, US market, IRI last 52 weeks ending November 1, 2020. Activia may help reduce the frequency of minor digestive comfort. Consume twice a day for two weeks as a part of a balanced diet and healthy lifestyle. Minor digestive discomfort includes bloating, gas, abdominal discomfort & rumbling.
7 Activia may help reduce the frequency of minor digestive discomfort. Consume twice a day for two weeks as part of a balanced diet and healthy lifestyle. Minor digestive discomfort includes bloating, gas, abdominal discomfort & rumbling.
8 Leading brand based on sales of products labeled as containing probiotics, US market, IRI last 52 weeks ending November 1, 2020. Activia may help reduce the frequency of minor digestive comfort. Consume twice a day for two weeks as a part of a balanced diet and healthy lifestyle. Minor digestive discomfort includes bloating, gas, abdominal discomfort & rumbling.
9 Activia+: 18 mg Vitamin C (20% DV), 4 mcg Vitamin D (20% DV), 2.2 mg Zinc (20% DV). Activia Dailies: 0 mg Vitamin C (0% DV), 1.6 mcg Vitamin D (8% DV), 0 mg Zinc (0% DV) per 3.1 fl oz serving .
10 Activia+ Dailies have at least 10% Daily Value more Vitamin C, D, and Zinc per serving than regular Activia Dailies
