Featured at New Products Conference: Gen Z Consumer Panel
July 13, 2018
Maeve Webster will lead teens in a discussion about technology (platforms that teens use to learn about foods, make purchases and share opinions), and preferences (preferred flavors, formats, categories, cuisines, packaging, etc).
Varieties of better-for-you snack include Dark Chocolate, Dark Chocolate Chai, Salted Caramel, and Honey Roasted Crunchy Chickpeas
June 12, 2018
Saffron Road’s chickpeas use antioxidant-rich Fair Trade Certified™ dark chocolate, or are swirled in buttery salted caramel and sweet, warm honey. All are dual Certified Halal and OU Kosher, as well as Gluten Free.
Revealing itself as discerning grocery shoppers, Generation Z issues fresh demands on food product developers
March 27, 2018
This post-Millennial generation is already following through with this sentiment in their actions – Gen Z accounts for some of the heaviest use of organic and non-GMO foods, according to the NPD report, Make It Happen for Gen Z.
Next generation of consumers prefer flavor, function, and authenticity over brand and hype
February 27, 2018
Gen Zs, like the Millennials, prefer food and beverages with transparent labeling and an absence of artificial ingredients; skeptical of big brands and too many label claims, finds the NPD report, which takes a holistic look at the attitudes, behaviors, and voices of Gen Zs.
New generation expects food brands to follow their needs, not the other way around
February 2, 2018
By virtue of their upbringing, Gen Zs are unintentional foodies and were brought up in a culture that talks about, celebrates, and entertains with food, according to the recently release NPD report, Make it Happen for Gen Zs.
As a whole, Generation Y will collectively spend more than $200 billion annually starting in 2017 and $10 trillion in their lifetimes, a significant portion of which will naturally be on foods and beverages.
April 13, 2014
While definitions of its exact scope vary, the buying power of Generation Y is both enormous and growing.
The younger demographic faces a world far different from that of its parents and prior generations. This group is embracing new philosophies and expectations for its foods and beverages, be it in schools, in restaurants or in the grocery aisles.