Gen Z: Tomorrow’s Tastemakers, Trendsetters—Sound Off!
Featured at New Products Conference: Gen Z Consumer Panel
Gen Z Panel
It won’t be long before Gen Z, the next big generation, starts impacting new product development, food consumption and purchase patterns. Come hear what some of those consumers have to say—now! A group of nearly 20 teen consumers (13- and 14-yr olds) will take the New Products Conference stage to share four key perspectives about food and beverage choices.
Maeve Webster, founder of Menu Matters, will lead teens in a discussion about technology (platforms that teens use to learn about foods, make purchases and share opinions), preferences (preferred flavors, formats, categories, cuisines, packaging, etc), and eating places, locations and other influencers (preferred at-home and away-from-home options, etc.). Teen consumers also will discuss their ultimate decision drivers. Webster will engage them to talk about how they consider a manufacturer’s ethics, transparency, ingredient sourcing, geopolitical issues, uniqueness, etc.