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The top three diet plans are “my own” diet, which can be a range of personalized dieting behaviors, the ketogenic diet, which is a very low-carb, high-fat diet, and Intermittent Fasting (IF), which is an eating pattern that cycles between periods of fasting and eating.
Innova Market Insights finds various product claims targeting the weight-conscious consumer. They include “no added sugar,” “low fat,” “low calorie” and others.
The researchers contend it could promote weight loss and help lower blood glucose levels in people with type 2 diabetes or those at high risk of the disease.
About half of consumers say non-meat sources are best, and the other half consider meat and fish the best source of protein, according to recent NPD food and beverage research.