Half of US adults want to lose weight, more than a quarter follow a diet plan to do it
February 5, 2020
The top three diet plans are “my own” diet, which can be a range of personalized dieting behaviors, the ketogenic diet, which is a very low-carb, high-fat diet, and Intermittent Fasting (IF), which is an eating pattern that cycles between periods of fasting and eating.
New product development—emphasizing a specific weight management platform—experienced significant growth in 2015 from 2014
December 22, 2016
Innova Market Insights finds various product claims targeting the weight-conscious consumer. They include “no added sugar,” “low fat,” “low calorie” and others.
Agavins from the Agave plant are non-digestible and can act as a dietary fiber.
July 10, 2014
The researchers contend it could promote weight loss and help lower blood glucose levels in people with type 2 diabetes or those at high risk of the disease.
The majority of U.S. consumers (78%) agree that protein contributes to a healthy diet.
March 17, 2014
About half of consumers say non-meat sources are best, and the other half consider meat and fish the best source of protein, according to recent NPD food and beverage research.