Following a recent wave of US state bans, legacy brands need substitutes for their existing dyes, which are made with petroleum and linked to health issues, to natural alternatives that produce the same bright blue color consumers crave.
The focus now turns to conversion, highlighting any gaps that still exist in the natural rainbow, like stable natural blues. FD&C Blue 1 has long been the go-to choice for unique bright blue hues across food and beverage applications.
