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The “natural colors only” movement resulted in sweeping reductions in the use of synthetic colorants and, understandably, a concurrent rise in interest in naturally derived food colorants.
Madkins to become VP of Global Color Application and R&D
May 7, 2015
ROHA USA announced its recent hire of Byron Madkins as VP of Global Color
Application and R&D. Byron comes to ROHA with more than 27 years of experience having worked with numerous food color companies globally in the development and formulation of color
solutions for their applications across all of the industries, including confectionery, beverage, dairy and prepared foods.
Naturex E-Color and VegeBrite lines address growing consumer interest in natural colors
November 12, 2014
Naturex recognizes growing consumer demand for naturally colored food and drinks. That’s why the company continues to grow its NAT color® portfolio, which offers endless product development possibilities.