Years of tepid sales quickly reversed with a COVID-19 pandemic that forced consumers into new work-at-home and eat-at-home routines. This certainly helped boost packaged breakfast food sales.

Nature’s Path, a certified organic cereal manufacturer in North America and leading breakfast and snack food company, launched a line of Superfood Granolas and Oatmeal cups, chock full of functional ingredients designed to contribute to optimal health, improve endurance, boost stamina, and sharpen mental focus.

Del Monte Foods, Inc. introduced Del Monte® Oats To Go, a ready-to-eat oatmeal cup made with whole grains and 100% real fruit. Oats To Go brings homestyle oatmeal goodness in an accessible and convenient way. 

The new line includes two granolas (Golden Turmeric Superfood Granola and Smoothie Bowl Superfood Granola) and two convenient, ready-to-eat oatmeal cups (Golden Turmeric Superfood Oatmeal and Cacao Superfood Oatmeal), available on store shelves this September.

Earnest Eats introduced two new formats to its growing portfolio of nutritious whole grain breakfast solutions, Protein + Probiotic Instant Oatmeal Packets and Superfood Instant Oatmeal Packets. Each new line offers convenience of instant oatmeal packets while making clean, powerfully nourishing, non-GMO food more affordable and accessible.  

Nature’s Path, a family-owned organic breakfast and snack food company, is celebrating the 50th anniversary of Earth Day by launching a limited-edition product that brings to life the company’s vision of combatting climate change. 

The Thomas’® brand, creators and bakers of the original Nooks & Crannies® English Muffins,  introduced Thomas’Pick Me Ups™ Soft-Baked Oatmeal Squares and Thomas’ Mini Croissants, two innovative products guaranteed to give on-the-go families a quick, portable breakfast fix.

Oats Overnight launched in 2016 with three classic flavors made with custom whey protein, including Green Apple Cinnamon, Strawberries & Cream, and Chocolate Peanut Butter Banana.

Prepared Foods takes a look at new better-for-you drinks and supplements introduced in October 2018.

Pacific Foods broke into the breakfast category with a line of organic ready-to-eat steel-cut oatmeal that goes from box to bowl in minutes.