Sweet Loren’s Expands Into Ready-To-Bake Breakfast
The refrigerated dough brand introduced Oatmeal Bars and Scones designed for convenient, bakery-style morning occasions
Sweet Loren’s, a natural, refrigerated cookie dough brand in the US, is expanding beyond dessert with the launch of two ready-to-bake breakfast innovations: Oatmeal Bars and Scones.
The new products are designed to meet growing consumer demand for convenient, better-for-you breakfast options that can be prepared at home. According to the company, 85% of US adults eat breakfast daily, nearly 1 in 4 adults already consume refrigerated dough products in the morning and one-third of Millennial and Gen Z consumers regularly turn to bars as a convenient breakfast solution.
Unlike traditional grab-and-go breakfast products, Sweet Loren’s is positioning the new Oatmeal Bars and Scones around a warm, bakery-style experience at home. The products bake in 15 minutes and, like the rest of the Sweet Loren’s portfolio, are free from gluten, dairy and the top nine allergens.
The Oatmeal Bars provide 6g of protein and 3-4g of fiber per serving, adding a functional nutrition component to the brand’s move into breakfast. The launch extends Sweet Loren’s refrigerated dough platform into a new daypart while targeting consumer interest in convenience, allergen-friendly formulations and elevated at-home eating occasions.
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