Optimum Nutrition Expands Line With Functional Formats
New creatine gummies and high-protein shake target convenience-focused active consumers
Optimum Nutrition is expanding its portfolio with two new products designed to fit today’s active lifestyles. The expanded portfolio includes Creatine Gummies and a 40G Protein Shake, offering convenient solutions across strength and recovery:
- Creatine Gummies: These gummies deliver 5g of pure creatine monohydrate in just three gummies to help support strength, power and performance. Available in pineapple and blue raspberry, these gummies are designed for easy, on-the-go use with no mixing required.
- 40G Protein Shake: Delivering 40G of high-quality protein, this ready-to-drink shake helps support muscle recovery and provides an easy way to help meet daily protein goals. Available in chocolate or vanilla and no mixing required, the new 40g shake fits easily into any routine.
Rounding out the lineup is the new Opti-Lock Shaker, developed in partnership with Promixx.
Designed to deliver a secure, leak-resistant seal, it helps prevent spills and mess—bringing added confidence and convenience to everyday routines, whether at home, in the gym or on the go—reflecting Optimum Nutrition’s continued focus on quality and innovation.
The new products debut under Optimum Nutrition’s latest creative platform, Optimum Advantage, which is grounded in the belief that at the highest level, even the smallest advantages matter. Brought to life with Optimum Nutrition partner and pro football player Cooper DeJean, the platform highlights the discipline, consistency and daily habits that help support performance.
Optimum Nutrition's new Creatine Gummies, 40G Protein Shake and Opti-Lock Shaker are now available at select retailers nationwide and OptimumNutrition.com:
- Optimum Nutrition Creatine Gummies are available in a 35-serving bag for $39.99.
- Optimum Nutrition 40G protein shake is available in a 12-pack of 14oz bottles for $39.99.
- Optimum Nutrition Opti-Lock Shaker is available for $19.99.
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