Consumer demand for ethnic snack flavors continues to increase, and according to market research firm IRI, the Hispanic community is the fastest-growing ethnic group nationally, spending more than $94.7 billion on consumer product goods annually.

The Voice of Hispanic Marketing, the Hispanic advertising share in the restaurant industry has soared to 11.4% from 2010 to 2014.

Over the past decade the food buying habits of Hispanics have begun to mirror those of American consumers as a whole, and U.S. marketers must be aware of various emerging trends if they seek to effectively reach the increasingly influential Latino consumer segment.