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Consumer demand for ethnic snack flavors continues to increase, and according to market research firm IRI, the Hispanic community is the fastest-growing ethnic group nationally, spending more than $94.7 billion on consumer product goods annually.
Over the past decade the food buying habits of Hispanics have begun to mirror those of American consumers as a whole, and U.S. marketers must be aware of various emerging trends if they seek to effectively reach the increasingly influential Latino consumer segment.