Lehi Valley Trading Company launched a line of high-quality, made-to-order Hispanic-inspired snacks. The snacks feature addictive spicy and tropical flavors to cater to a rapidly growing market. The line, called Delicias Gloria (or Gloria’s Delights) gets its name from a manufacturing employee, who developed the first product inspiring the line of snacks.
Lehi Valley’s head of manufacturing, who previously had experience working with Hispanic distributors, saw the potential for Lehi Valley to expand into the community with products the company could easily manufacture. He asked his team to bring forth any innovative ideas for a great Hispanic-inspired snack. One of his team members, brought in the most samples for consideration. The company will introduce her “Picante Tropical” trail mix, the inspiration for the product line, at a later date.
Consumer demand for ethnic snack flavors continues to increase, and according to market research firm IRI, the Hispanic community is the fastest-growing ethnic group nationally, spending more than $94.7 billion on consumer product goods annually.
The snack lineup includes:
A dessert-inspired blend of salty peanuts, raw almonds and sweet and tart fruits.
Sweet and tart pineapple tidbits coated in Lehi Valley’s own picante chili lime seasoning.
PICA DULCE DE FRESA
Sour Power® Strawberry belts coated in Lehi Valley’s own picante chili lime seasoning.
Sweet mango spears coated in Lehi Valley’s own picante chili lime seasoning blend.
Unique, Colorful Packaging
Lehi Valley’s Marketing team worked to ensure the packaging well represented and paid homage to Hispanic heritage. The eye-catching labels draw inspiration from colorful Mexican embroidery and Talavera Hispanic designs.
The Delicias Gloria line comes in a variety of colorful pre-labeled package sizes and is also available to retailers under their own private labels.