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SunnyD Launches Purple-Inspired Vodka Seltzer

Limited-time RTD taps 1990s nostalgia with modern flavor-driven twist

April 6, 2026

SunnyD Vodka Seltzer is turning its iconic “Purple Stuff” into a real product with a new limited-time launch. The nostalgic concept highlights how brands are leveraging cultural moments to drive RTD innovation and consumer engagement.

Stateside Brands Debuts Super Lyte RTD Line

Vodka-based, non-carbonated drinks target active Gen Z and Millennial consumers

Prepared Foods Editorial Staff

March 19, 2026

New Super Lyte blends sports drink flavors with vodka in a low-calorie, zero-sugar RTD. The 8-pack variety launches across 20+ states this spring.

Truly Vodka Seltzer

New canned alcoholic beverage contains distilled vodka and real fruit juice

October 11, 2022

Each Truly Vodka Seltzer style leads with a predominant fruit paired with a complementary fruited back note for a premium flavor combination and natural taste profile. Truly Vodka Seltzer contains 5% ABV and 110 calories with 2g sugars and naturally gluten free.

SoCIAL LITE Vodka

SoCIAL LITLE Vodka is a line of unsweetened, ready-to-drink cocktails that are made with vodka, carbonated water and natural flavors

January 9, 2017

With 80 calories in each can, the 4% alcohol-by-volume cocktails are offered in three flavors: Lime Ginger, Lemon Cucumber Mint and Pineapple Mango.

Ciroc Introduces Pineapple Infused Vodka

Line extension rolls out in time for Fashion Week

September 8, 2014

Sean "Diddy" Combs and the makers of CIROC® Ultra Premium Vodka announced the newest addition to its flavor portfolio – CIROC® PINEAPPLE infused vodka.

ON DEMAND: Whether you're in R&D, formulation, or innovation, this session will provide enzyme-driven insights to improve your plant-based dairy portfolio.

ON DEMAND: Once targeted at athletes, active nutrition products with benefits like energy, focus, hydration, and protein are now winning over everyday consumers seeking support for their busy lifestyles.