SunnyD Launches Purple-Inspired Vodka Seltzer
Limited-time RTD taps 1990s nostalgia with modern flavor-driven twist
First introduced as "Purple Stuff" in a now-iconic 1990s SunnyD commercial, the mysterious purple drink in the fridge became a generational talking point – quoted, referenced and discussed, yet never clearly defined.
Now, SunnyD Vodka Seltzer is bringing Purple off the screen and into the can for fans 21+.
Introducing SunnyD Vodka Seltzer PURPLE, a new limited-time ready-to-drink vodka seltzer inspired by that cultural moment. Instead of over-explaining the past, the brand gives it a modern twist — transforming a nostalgic reference into a bold, flavor-forward hard seltzer designed for today.
SunnyD Vodka Seltzer PURPLE captures the playful energy of the original spot and reinterprets it for a modern, adult drinking experience. Light, bubbly, and approachable at 4.5% ABV, it's crafted for social occasions – from backyard hangs to beach days and everything in between.
As a limited-time release, PURPLE continues SunnyD Vodka Seltzer's pop-culture-driven approach to innovation – turning shared memories into something entirely new.
SunnyD Vodka Seltzer PURPLE (SRP $9.99/4-pack) rolls out nationwide beginning April 2026 for a limited time at select retailers.
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