To help emerging consumer brands reach new customers and grow their business, the new platform will leverage Kroger’s merchandising capabilities and predictive analytics along with Lindsay Goldberg’s deep consumer expertise and nearly 20-year track record of investing in and supporting family-owned and founder-led companies.

The in-store meal kits will include Home Chef's fresh, pre-portioned ingredients and recipes that are easy to prepare.

Home Chef features approachable meals that fit every taste preference and easy-to-follow recipes for every experience level.

The Kroger Co.'s Culinary Development team announced a new restaurant concept, Kitchen 1883, which offers a fresh take on new American comfort food.

Tapping into a growing consumer trend that has attracted the attention and support of meat industry titans like Tyson Foods, who own a 5% stake in Beyond Meat, the expansion into Kroger marks a more than tripled distribution growth of The Beyond Burger within two months’ time and reflects an increased demand for plant-based protein among mainstream consumers.

The foods in Our Brands, such as Kroger, Private Selection, Simple Truth, Simple Truth Organic and HemisFares, are specifically designed and rigorously tested

Hilary’s, a creator of convenient and culinary foods made from real ingredients and free-from common allergens, announced that several flavors of its contemporary organic dressing portfolio, including Ranch Chia Dressing, Apple Fennel Dressing, Chili-Lime Vinaigrette and Beet Vinaigrette, are now available at 950 Kroger locations nationwide.

Driven by millennial demand for complex flavors and premium protein from classic dishes, Kroger is supporting two of Keystone Bar & Grill's signature mac & cheeses with a 200-plus store launch in the Midwest. Both Buffalo Bleu and BBQ & Bacon mac & cheese feature 20-plus grams of protein per serving.

For those seeking home delivery, Bantam Bagels will send NYC straight to you via its newly refurbished online ordering system, which now includes flat rate shipping anywhere in the US.

Meal kit delivery is big business. Appropriately, recent months have seen numerous big businesses such as retail giant The Kroger Company publicly express interest in potentially partnering with delivery services to claim a share of what is a $1.5 billion market according to estimates by market research firm Packaged Facts in the report Meal Kit Delivery Services in the US.