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Smirnoff Spiked Sparkling Seltzer

Smirnoff's new premium malt beverage has only 1g carbs, zero sugar and no artificial sweeteners

January 13, 2017

New SMIRNOFF™ Spiked Sparkling Seltzer offers taste that eliminates resolution guilt with less than 100 calories and zero sugar.

SMIRNOFF Red, White & Berry

The limited edition vodka specialty is a mix of cherry, citrus and blue raspberry flavors

June 23, 2016

SMIRNOFF™ Red, White & Berry has a recommended retail price of $12.99 for a 750mL bottle.

Smirnoff Launches Sours Line

The vodkas are available in Green Apple, Watermelon and Fruit Punch varieties

March 17, 2015

To encourage consumers to embrace the “sour face” in a fun and responsible way, Smirnoff is challenging those of legal drinking age to post photos of their sour faces on social media using the hashtag #myfacewhen I tried a shot of new Smirnoff Sours.

Smirnoff Introduces Smirnoff Sours

New beverage comes in three varieties

September 26, 2014

SMIRNOFF® Vodka is bringing a twist to the vodka category with the launch of its latest innovation, SMIRNOFF® Sours. The flavor portfolio features three variants – Green Apple, Watermelon and Fruit Punch. SMIRNOFF Sours tastes best served as a chilled shot.

ON DEMAND: Whether you're in R&D, formulation, or innovation, this session will provide enzyme-driven insights to improve your plant-based dairy portfolio.

ON DEMAND: Demand for plant-based beverages is rising, driven by health, environmental, and dietary trends. Yet, challenges around taste, texture, stability, and nutrition remain.