SMIRNOFF™ brand released SMIRNOFF™ Red, White & Berry.
The limited edition vodka specialty is a mix of cherry, citrus and blue raspberry flavors. SMIRNOFF™ Red, White & Berry is decorated in the season's colors and hopes to capture an All-American spirit.
"From Memorial Day to Independence Day and beyond, there are so many opportunities during the summer months to celebrate American pride and inclusivity," said Jay Sethi, Vice President of Marketing, SMIRNOFF™. "With the release of SMIRNOFF™ Red, White & Berry, we hope to bring people from all cultures and traditions together, because good times are made better when everyone is invited."
SMIRNOFF™ Red, White & Berry has a recommended retail price of $12.99 for a 750mL bottle and contains 30% alcohol by volume.