SMIRNOFF® Vodka is bringing a twist to the vodka category with the launch of its latest innovation, SMIRNOFF® Sours. The flavor portfolio features three variants – Green Apple, Watermelon and Fruit Punch. SMIRNOFF Sours tastes best served as a chilled shot. SMIRNOFF Sours take the taste of SMIRNOFF® No. 21 and adds a sour kick.
SMIRNOFF is challenging consumers of legal drinking age to embrace their sour face responsibly and with humor by posting their sour faces on social properties, using the hashtag #myfacewhen I tried a shot of New SMIRNOFF Sours. The brand will also be promoting social responsibility with the launch of SMIRNOFF Sours by communicating to consumers about responsible drinking on all social channels, as well as part of sampling activities in-bars across the country.
"SMIRNOFF is once again changing the game, infusing excitement and fun into the vodka category with the introduction of the electrifying Sour line," said Sandhya Padmanabhan, Brand Manager for SMIRNOFF Vodka. "More palatable than other shot-based spirits, Sours is the next big thing in shot rituals. It's unique because it creates a true, memorable moment – toasting with new and old friends and capturing the sour face that follows. Whether celebrating a big night out, the big game, or just an impromptu outing with friends, SMIRNOFF Sours is a perfectly bold and fun compliment to any occasion." The bottle, which appears in three neon hues to match each variant, glows in the dark under the black light and the liquid boasts a bright color.