Items Tagged with 'sports performance'

Optimum Nutrition introduced new creatine gummies and a 40G ready-to-drink protein shake as demand grows for convenient sports nutrition formats. The launches reflect continued innovation in functional nutrition products designed to support strength, recovery and on-the-go lifestyles.

Jumex’s Hydrolit +Advance has been named a 2026 Product of the Year USA winner in the Hydration category, based on votes from 40,000 American shoppers. The beverage combines electrolytes, B vitamins, choline and natural caffeine to target the growing functional hydration market.

Sisel International introduced SiselRIPT Sunburst, a pineapple-forward addition to its performance nutrition lineup. The sugar-free formula delivers essential amino acids to support recovery, endurance and muscle maintenance.

Gatorade is introducing Gatorade Lower Sugar, formulated without artificial flavors, sweeteners or colors and offering three-quarters less sugar than the original. The drink rolls out nationwide in spring 2026 in four flavors, including the return of Rain Berry.

Bringing together the individual strengths of each company, the concept combines ingredients that support endurance, performance and body composition.

McCaffrey Protein Bites will launch with three distinct flavors: Chocolate Chip Cookie Dough, Birthday Cake, and Fudge Brownie. 

The new flavors of Gold Standard 100% Whey protein powder and ready-to-drink shakes provide 24g of high-quality protein – offering consumers a way to hit their daily protein goals and support muscle recovery. 

FITCRUNCH was founded in 2012 by Bakery Barn, a high-quality active nutrition manufacturer, and Robert Irvine. FITCRUNCH’s growing assortment of high-protein snacks, including bars, wafers and powders caters to fitness enthusiasts and everyday consumers looking to enhance their diets.

The 2oz shot was formulated in collaboration with the Denver Broncos' in-house chef and is a proprietary blend of organic beets, orange juice, coconut water, ginger, and lemon juice designed to support peak performance. 

The product is formulated to support energy levels, mental focus, and with two servings, support for endurance performance.