Six Star Pro Nutrition® and Kellogg’s® teamed up to create Frosted Flakes® and Froot Loops® flavored SIX STAR® 100% Whey Protein Plus, coming this August to Walmart® and other retailers, as well as on the web at This partnership will not only see the reinvention of two time-tested breakfast favorites into high-performance protein but will leverage the beloved Tony the TigerTM and Toucan SamTM characters.

With 30g of protein, 6.7g of BCAAs, and only 2g of sugar per serving, SIX STAR® and Kellogg’s® will set athletes up for success with a product that Tastes Like Victory and has all the essential ingredients needed for every big win in life — on and off the field. Day or night, after a workout or a game, or with a bowl of cereal, it’s designed to help athletes fuel their performance. Most importantly, family-friendly pricing means that, like most SIX STAR® products, high-performance nutrition comes without taking a bite out of the bottom line.