From 20g-protein bagels and GLP-1-friendly cookies to sourdough loaves and pancake-inspired mashups, processors chased health and happiness alike. In 2025, bakery innovation proved consumers want both functional nutrition and bite-sized bliss.
Mondelēz International’s Ritz brand is extending its cracker portfolio with Drizzled Minis, a bite-sized format combining sweet coatings with classic Ritz flavor. The launch reflects continued interest in indulgent, multi-textural snacks designed for portability and everyday snacking occasions.
The brand’s biggest innovation in three years delivers edge-to-edge flavor and satisfying crunch, launching first at 7-Eleven this October before a nationwide rollout in January 2026
The new snack is a bold lineup that combines 100% real cheese with a more satisfying crunch and a 3D shape designed to deliver edge-to-edge bold flavor.
“Goldfish is a brand that continues to appeal to consumers of all ages. With Goldfish Crisps, our mash-up of crackers and potato chips, we saw an opportunity to offer families a new and crave-worthy snacking experience in a way that only Goldfish can,” says George Vindiola, Campbell’s senior vice president, Research & Development for Snacks.
The concept for this snack was born in the Myna Snacks Lab, a unique platform that invites our passionate community of snack enthusiasts to share their ideas, preferences, and cravings.
The new variety balances tangy dill pickle with the spicy kick of red chili peppers
June 17, 2024
Spicy Dill Pickle joins a long line of limited offerings including Goldfish OLD BAY seasoned crackers, Goldfish Hello Kitty® strawberry shortcake flavored grahams, Goldfish Elf™ maple syrup flavored grahams and more.
The new cracker snacks are available in two varieties
January 15, 2024
Cheez-It® is baking up something extra special for crispy crunchy cravers. Enter Cheez-It Extra Crunchy, the brand's crunchiest crackers, for a uniquely multi-sensorial and cheesy crunch.
Cheddies® Crackers is on a mission to disrupt the $7.5 billion snacking cracker category with a cheese snacking cracker made from 100% fresh, organic cheddar cheese sourced from regenerative farms.