Cheez-It is unleashing its biggest innovation in three years: Cheez-It Crunch. The new snack is a bold lineup that combines 100% real cheese with a more satisfying crunch and a 3D shape designed to deliver edge-to-edge bold flavor.

Cheez-It recognizes the shift toward sensory snacking experiences – a trend confirmed by a 55% increase in crunchy snack social videos over the past year, according to the company. Cheez-It Crunch answers the demand with three new multisensorial flavors.

Cheez-It Crunch comes in three daring flavors, each made with 100% real cheese:

- Cheez-It Crunch Kick'n Nacho Cheese: Imagine the taste of tangy nacho cheese, now in one crunchy, cheesy bite. Classic cheddar cheese is layered with a kick of nacho spice, for a satisfyingly spicy and savory flavor.
- Cheez-It Crunch Zesty Jalapeno Cheddar: Combines the iconic Cheez-It cheddar taste with a bold kick of spicy jalapeno. The initial cheesy flavor is followed by a zesty heat that builds with each bite.
- Cheez-It Crunch Sharp White Cheddar: Hitting shelves nationwide in Jan. 2026 – experience sharp white cheddar cheese with a satisfying crunch. A complex cheddar taste with buttery notes in every irresistible bite.

Consumers can get an early taste starting in October when Cheez-It Crunch Kick'n Nacho Cheese and Cheez-It Crunch Zesty Jalapeno Cheddar hit 7-Eleven stores in single-serve, 2.25oz bags for an SRP of $2.79. In January 2026, the two flavors, plus the Cheez-It Crunch Sharp White Cheddar flavor, will roll out at retailers nationwide in full-size, 6.5oz bags sold for an SRP of $4.49.