The option to order online and pick-up in store, also known as click-and-collect or BOPUS (buy online pickup in store) is favored by 11% of online grocery shoppers. Seven% of these shoppers mix it up and do both, according to NPD’s National Eating Trends® Omnichannel Scorecard.    

Wanting to pick out their own fresh items was the top barrier to their shopping online for groceries, followed by not wanting to pay a delivery fee. Many consumers (46%) who are lapsed online grocery shoppers or have never shopped online like that walking through a store remind them of what else they need.

Here, we’ve collected a sample of recent reports and surveys that offer some degree of insight into specific industry segments, and could potentially provide direction and inspiration as you move through stages of product development.

Online grocery shopping is currently one of the smallest segments for food and beverage sales, but this rapidly changing business is poised for tremendous growth over the next several years.