Visitors to Hershey’s booth discovered how Hershey is driving trips and conversion for instant consumables through emerging media channels, cross-merchandising solutions, new product offerings and actionable shopper insights.

ONE Brands will complement the company’s existing Oatmega business, which was acquired as part of the 2018 acquisition of Amplify Snack Brands, Inc., and its recent investment in FULFIL Holdings limited.

The Hershey Company, celebrating its 125th anniversary in 2019, is headquartered in Hershey, Pa., and is a snacks company known for bringing goodness to the world through its iconic brands, remarkable people and enduring commitment to help children succeed.

“These appointments are testament to Hershey’s internal succession planning and its ability to attract deeply experienced talent and expertise from outside of the company,” said president and chief executive officer Michele Buck.

Pirate’s Booty is a fast-growing brand in the more than $2.5B cheese puffs category, with retail sales up over 8% on a year-over-year basis, and a market leader for consumers seeking snacks with clean labels and no artificial flavors, colors or preservatives.

Cocoa For Good is expected to impact the lives of thousands of farmers in cocoa-growing regions with a focus on West Africa where about 70% of the world’s cocoa is grown.

Made with edible glitter, Ice Breakers ICE CUBES Glitter Gum Summer Snow Cone is bursting onto the scene with an icy, cherry snow cone flavor, adding shimmer to summer. Each cube is covered with a dusting of edible glitter to maximize its summer look.

Confections and snacks often share usage occasions, but one thing they do not share is rosy growth prospects. While confectionery has struggled, snacks have gained.

The new team balances continuity in key positions through exceptional leaders from within the company and world-class talent from outside of Hershey.