The Hershey Company, celebrating 125 years as a category management and snacking leader, showcased new insights and investments to increase sales of instant consumables to more than 23,500 convenience store (c-store) retailers at the 2019 National Association of Convenience Stores (NACS) Show Expo on October 2-4 at the Georgia World Congress Center in Atlanta.

Visitors to Hershey’s booth discovered how Hershey is driving trips and conversion for instant consumables through emerging media channels, cross-merchandising solutions, new product offerings and actionable shopper insights.

At NACS, visitors to Hershey’s booth sampled the latest new product innovations from the Hershey’s, Reese’s, KIT KAT® and Jolly Rancher brand franchises.
This December, Hershey will roll out Hershey’s White with Whole Almonds bar, which features a smooth white creme packed with whole roasted California almonds. This latest innovation from Hershey will give consumers a sweet and crunchy treat. 
For the first time in almost a decade, a new year-round KIT KAT® flavor will be coming to the US and available nationwide in December 2019. The new KIT KAT® Duos Mint + Dark Chocolate bar, will feature a mashup of two iconic flavors - mint crème on the top and dark chocolate on the bottom, all surrounding light and crispy wafers.

Since its launch in 2004, Reese’s peanut butter has always been one of five items included inside a Take5 bar. This summer, the Reese’s brand decided to reintroduce the five-layered candy bar under the Reese’s brand name. Aside from its new orange packaging, Reese’s Take5 bar will still pack the ideal combination of salty, sweet, crunchy and chewy all in one candy bar.

Also launching this December is the Jolly Rancher Gummies Original Flavors item. The franchise includes all of the flavors you know and love, but now in gummy form. These were re-created to deliver those fruit Jolly Rancher flavors in new fruit character shapes. The new gummies are pop-able, shareable and chewy. Additionally, to impress sour lovers everywhere, the Jolly Rancher brand will debut the new Jolly Rancher Gummies Sours product. They bring the same shapes of the fruit characters as the original gummies but with a sour pop.