With growing demand for nut butters, Clif Bar & Company, Emeryville, Calif., has created a new line of organic energy bars with nut butter filling.

The sweet flavors and bright colors, which are derived from fruit and vegetable extracts, help build positive fruit and veggie experiences for kids.

Providing a range of both sweet and savory flavors may help increase athletes’ total energy intake by combating palate fatigue, which can potentially benefit performance.

The latest offering furthers Clif Bar & Company’s commitment to crafting delicious, organic foods that combine great taste with the nutritious energy needed for the day’s adventure.