CLIF Kid, maker of organic snacks for active kids, introduced a new addition to the CLIF Kid family – CLIF Kid Zbar Fruit + Veggie. The certified USDA organic snack contains whole grains, and a blend of fruit puree concentrate and vegetable powders. CLIF Kid Zbar Fruit + Veggie adds variety to the tasty snack options that nourish kids’ active lifestyles.
“At Clif Bar & Company, the apple never falls far from the CLIF Bar tree!” said Shirin Belur, CLIF Kid brand manager. “We are proud that our bars are certified USDA organic, and are thrilled to offer a portable and nutritious snack for busy, on-the-go families. Studies show that most kids ages 2 to 11 do not meet the recommended daily intake for fruits and vegetables, so we carefully crafted these bars as a fun way to introduce kids to a variety of fruit and vegetable flavors that expand their palates.”
The soft and chewy bars are available in three flavors: Awesome Orange (carrot, mango and orange), Keen Green (apple, sweet potato and spinach) and Purple Power (sweet potato, beet and berry). The sweet flavors and bright colors, which are derived from fruit and vegetable extracts, help build positive fruit and veggie experiences for kids.
In addition to being organic and non-GMO, the bars also contain 10 to 11 grams of whole grains, are an excellent source of calcium and good source of fiber, and do not contain high fructose corn syrup, artificial flavors or synthetic preservatives.
CLIF Kid Zbar Fruit + Veggie bars are available exclusively at Target and were developed for the 2016 Made to Matter – Handpicked by Target program, which features a collection of 20 purpose-driven brands with an emphasis on meaningful product innovation.