Items Tagged with 'artificial color'

The FDA is giving food companies more flexibility to label products as containing “no artificial colors” when petroleum-based dyes are not used. The move, paired with new approvals for beetroot red and expanded spirulina use, supports industry efforts to shift toward naturally derived color alternatives.

As new federal rules push food and beverage makers away from artificial dyes, dairy developers are facing one of the toughest reformulation challenges yet.

As the natural colors market accelerates, natural ingredients industry leader Kalsec has just released a new global consumer report, focusing exclusively on how consumers perceive and purchase products with natural colors. 

Eight synthetic dyes are on the chopping block—are your formulations ready to survive without them? Natural pigments aren’t plug-and-play, and the brands that wait will pay in cost, speed and shelf appeal. From stability and sourcing to flavor impacts and cost, natural pigments require new strategies across formulation, labeling and supply chains.

Walmart is stripping out dyes and dozens of additives from its private brands—will your products be next? As the nation’s largest retailer raises the clean-label bar, suppliers and competitors may be forced to follow or risk being left behind.

The commitment underscores ongoing demand for clean-label formulations and regulatory readiness, particularly as scrutiny of synthetic colors increases. The company is adopting natural color sources while focusing on maintaining product performance in terms of texture, taste and visual appeal.

The FDA action is in line with US Department of Health and Human Services Secretary Robert F. Kennedy, Jr.’s priority to work with industry to phase out the use of all synthetic, petroleum-based dyes from the nation’s food supply 

"Consumers enjoy a wide variety of foods and beverages as part of their daily diet. They want choice and value shaped by a dynamic – and highly personal – combination of nutrition, quality, price and convenience,” said Marty Thompson, CEO of Nestlé USA.

For decades, General Mills has proven its reformulation capabilities and delivered products that delight consumers and meet a changing landscape. 

Food and beverage makers are switching from artificial to natural colors in double time