Rise Baking Company announced it will remove synthetic colors from all products in its portfolio by the end of 2026. The move will affect a wide range of baked goods, including cookies, pies, cakes, icings and muffins.

The commitment underscores ongoing demand for clean-label formulations and regulatory readiness, particularly as scrutiny of synthetic colors increases. The company is adopting natural color sources while focusing on maintaining product performance in terms of texture, taste and visual appeal.

Examples include Brill Simplicous Buttercremes, which now use alternative color technology to deliver consistent texture and mouthfeel without synthetic colorants. Rise has already begun phasing out Red 3 and other artificial colors and plans to complete the transition ahead of regulatory deadlines.

A dedicated team is working with ingredient suppliers to manage the reformulation process, with all revised products undergoing testing to ensure consistency and reliability. Updates on rollout timelines will be shared with customers as the transition progresses.