Obvi, maker of clean collagen and efficaciously sourced health-boosting supplements, launched Cotton Candy Flavored Supper Collagen Protein Powder and new Beauty Sleep.

“Eat Pretty” was one of Innova Market Insights Top Trends for 2020, but interest continues to grow for 2021 and beyond. That’s because the “Beauty from Within” concept is taking on a whole new meaning and the food and beverage market continues to see a growing number of launches bordering on the cosmeceutical. 

The opening of this decade is witnessing strong demand for botanicals that target better mood and active lifestyle.

Consumers increasingly are seeking food and beverage products that promise to promote "beauty from within."

So Good So You’s line of cold pressed juices are made with wholesome ingredients, and are 100% organic, non-GMO and contain 1B probiotics in every bottle, according to the company.

LumenatoTM is a carefully calibrated extract of natural tomato nutrients and antioxidants optimized to work synergistically and offer proven benefits for beauty and skin wellness. Perfect for supplements, it is set to become one of the company’s flagship ingredients, alongside its best-selling product, Lycomato.

Eating healthfully, especially for women, can be challenging. From age 20 to 100, choosing foods with the right ingredients can improve one's health through all life stages.

Embraced by those that appreciate the benefits of a great sleep, Dream Water has become a favorite of musicians, entertainment and sports stars alike.