Purely Elizabeth announced the launch of Purely Glow Salted Vanilla Pistachio Granola, its first-ever beauty-inspired, limited-edition granola, with collagen peptides and biotin. Timed to New York Fashion Week, the launch underscores the brand's continued leadership at the intersection of food and modern wellness.

Inspired by beauty routines and viral TikTok trends, Purely Glow Granola was developed in response to growing consumer demand and social buzz around functional ingredients. Over the past year, TikTok posts featuring collagen increased by 70% compared to the previous two years, signaling a significant shift in how consumers are thinking about beauty and wellness. Pistachio, a key flavor in the new granola, has also emerged as one of 2025's standout trending ingredients, with pistachio-related TikTok content totaling 55,000 posts in the most recent year, a 104% increase over the prior 24 months.

Crafted with organic oats, roasted pistachios, real vanilla bean, and a hint of sea salt, Purely Glow Granola delivers an elevated flavor experience while infusing functional, beauty-inspired ingredients. The gluten-free granola is sweetened with coconut sugar, baked with coconut oil, and is a good source of fiber. It is also enriched with collagen peptides, coconut water powder, and biotin, all thoughtfully selected to support glow-from-within routines and everyday nourishment.

To extend the launch beyond the breakfast aisle, Purely Elizabeth is partnering with Cha Cha Matcha to introduce a Purely Glow menu inspired by the granola across all Cha Cha Matcha locations. The limited-time menu includes Pistachio Matcha Lattes, available hot or iced, and a Purely Glow Yogurt Parfait layered with creamy coconut yogurt, matcha chia pudding and topped with Purely Glow Granola.

Purely Glow Granola is available for $7.99 and sold until it sells out exclusively on PurelyElizabeth.com, TikTok Shop and Cha Cha Matcha locations.