Market data and information about commercially available ingredients that assist developers and formulators with products that target various health benefits
March 13, 2015
After static growth involving antioxidant claims from 2011 to 2012, the numbers of food and beverages with antioxidant claims did grow in 2013, as recorded by Innova Market Insights.
Despite increasing interest in cognitive health from an aging population, the majority (over two thirds) of global food and drinks launches marketed on a brain health platform are baby foods, particularly infant formulas and milks, where DHA is often used for its brain development properties.
A number of food and drinks come under the umbrella term of cardiovascular health, and not only with the traditional focus on fat and cholesterol reduction.
New natural, nutraceutical products are supporting cognitive function and brain health; and addressing concerns of a burgeoning Baby Boomer population.
December 1, 2013
In late 2010, the Life Sciences Research Organization (LSRO), Bethesda, Md., conducted a review of the scientific evidence on more than 35 food ingredients, dietary supplements and dietary factors to determine whether claims could be linked to the ingredients’ effects on mental energy.
An October 2011 report from the Hudson Institute entitled “Better-For-You Foods--It’s Just Good Business” found food and beverage companies with a high percentage of sales in the better-for-you (BFY) category also do better financially.
As marketers of conventional foods, functional foods and dietary supplements pore over data looking for new product opportunities that answer consumer needs, foods and beverages that address health issues, often specific health conditions, come to the forefront.