Prepared Foods

Prepared Foods January 2024 Cover

January 2024

Check out the January 2024 issue of Prepared Foods, featuring our cover story on sugar reduction in cereals, how consumer behavior is driving new snack innovations, and much more.

Cover Story

Back to Top
Girl Eating Quinoa Cereal

How Will the Future of Sweet Cereals Shake Out?

Sweetened cereals still play a prominent role at breakfast for American schoolkids—but lowering sugar in them is a must
Kantha Shelke, PhD
Kantha Shelke PhD, CFS
January 10, 2024

Bulking sweeteners, such as sugar alcohols and the newer, rare sugars allulose and tagatose, can require usage levels that are not commercially viable. Plus, parents might be hesitant to purchase cereals with these sucrose substitutes because of a lack of familiarity. Meanwhile, high-intensity sweeteners lack the multifaceted functionality and taste of sucrose and fructose and are not suitable for children whose sweet tooth could use subduing towards lower levels of sweetness in foods.


Read More

Features

Back to Top
Henrietta Said Pouch Packages

How Consumer Behaviors Drive New Snack Innovations

Today’s consumers take action to prevent health concerns and select healthier snacks
Lu Ann Williams
January 10, 2024

Several of Innova Market Insights Top 10 Trends for 2024 support continued successes in the snack food industry. Our third 2024 trend, “Prioritizing Prevention,” demonstrates how consumers take action to prevent health concerns and select healthier snacks. 


Read More

Departments

Back to Top
Sucker Punch Sports Drink

Sports & Energy Drinks to Kick Off 2024

This product survey includes hydration products as well as energy drinks that address cognition
Prepared Foods Editorial Staff
January 29, 2024

"As a performance dietitian, the Suckerpunch pickle shots have been a great addition to my electrolyte selection for athletes," said Laura Anderson, MS, RD, CSSD, and associate athletic director of the Performance Nutrition Department at the University of Colorado Boulder. "It's crucial for them to replenish lost electrolytes to help prevent muscle cramping from happening, and the quick pickle juice shot provides this in a fun, palatable form.”


Read More
Pure Protein Caramel Churro Bars

New Sports & Energy Foods for the New Year

New innovations in this collection include indulgent protein bars and post-workout recovery products
Prepared Foods Editorial Staff
January 31, 2024

"Our new chewable line represents our commitment to staying at the forefront of the industry and aligning with the desires of today's fitness enthusiasts and athletes," said Jad Khairallah, Universal’s senior vice president of marketing. “We understand that convenience, speed, and customization are essential to their success, and our delicious chewable energy and recovery offerings embody these principles."


Read More
ZOA_PreWorkout_780.jpg

2024 Sports & Energy Powder Showcase

This collection of featured products include pre- and post-workout powders as well as whey protein products
Prepared Foods Editorial Staff
January 25, 2024

"For over 35 years, Optimum Nutrition has set the standard for trusted products to enhance consumers' pre-and post-workout regimen," said Jonathan Cannizzo, brand director at Optimum Nutrition. "We continue to deliver on quality – without compromising taste – giving our customers innovative taste-forward flavor offerings."   


Read More

Unlock the Future of Food and Beverage Innovation

Are you a leader in research & development? Stay ahead of the curve with Prepared Foods, the premier source of information and insights for today's trend leaders and taste-makers in food and beverage manufacturing.

JOIN TODAY