Prepared Foods logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Prepared Foods logo
  • TRENDS
    • Prepared Foods The Year Ahead
    • Innovation Month
    • *Sustainability*
  • PRODUCTS
    • Bakery
    • Beverages
    • Breakfast, Cereals & Bars
    • Candy
    • Cannabis
    • Dairy
    • Meals & Sides
    • Meat, Poultry & Seafood
    • Sauces & Marinades
    • Snacks & Appetizers
    • Soups
  • INGREDIENTS
    • Antioxidants & Nutritionals
    • Colorings
    • Dietary Fiber
    • Emulsifiers, Fat & Oils
    • Flavors, Seasonings, Spices
    • Flours, Grains, & Pasta
    • Fruits, Vegetables and Nuts
    • Gums & Starches
    • Phosphates & Acidulants
    • *Proteins*
    • Sweeteners
  • FORMULATION
    • Allergens & Intolerance
    • Authentic & Ethnic
    • Cost Reduction
    • Fat Reduction
    • Gluten Free
    • *Immunity*
    • *Natural / Organic*
    • *Plant Based & Vegetarian*
    • R&D Lab Tech / QA-QC / Food Safety
    • Shelf Stability
    • *Sugar Reduction*
  • BETTER FOR YOU
    • Functional New Products
    • Functional Ingredients
    • Functional Benefits
  • FOOD MASTER
  • MEDIA
    • Podcasts
    • Videos
    • Infographics
    • First Person Q&A
    • Favorite Products Poll
    • Play With Your Food Game
    • Webinars
  • STORE
  • EVENTS
    • Spirit of Innovation Awards
    • Industry Events
  • EMAG
    • eMagazine
    • Archive Issues
    • Advertise
  • SIGN UP!

Chromium for Better Bodies

By Fran LaBell
December 11, 2003
Although only a small amount of a mineral may be necessary for good health, it may play a large role in our physical well-being. This is true of chromium, a trace mineral involved in proper insulin function and glucose utilization. Improper insulin function can result in problems with weight management, cholesterol control, blood sugar levels and carbohydrate metabolism.

Chromium picolinate, sold under the Chromax® brand, already has been marketed as a dietary nutritional supplement in capsules and tablets. Now Nutrition 21 Inc., Purchase, N.Y., has under gone a self-affirmed GRAS process, allowing the mineral to be used as an ingredient in foods such as beverages and nutrition bars.

Looking Good

Chromium occurs in small amounts in many foods. Foods containing chromium include grains; meat, fish, poultry and eggs; dairy products; fruits and juices; and vegetables. Coffee, tea, red wine, chocolate and brewers' yeasts are other sources. The Estimated Safe and Daily Dietary Intake (ESADDI) of chromium is 50-200mcg for normal, healthy people. USDA researchers have shown that most people do not get as much as 50 mcg per day from their daily diets. Nutrition 21 has gathered studies that show 200-1,000 mcg per day can benefit people with specific health concerns—such as body fat, blood sugar and cholesterol levels.

Research shows that chromium enhances the effects of insulin to help glucose move from the bloodstream to the cells, rather than stimulating the body to make more insulin. Chromium is useful in alleviating insulin resistance and also benefits individuals with diabetes, who are trying to control their blood sugar. Recent studies support the claim that chromium picolinate lowers total cholesterol, triglycerides and LDL cholesterol levels while raising HDL levels. People interested in weight management and fitness have available many studies showing chromium can reduce fat mass, increase lean body mass and lower body weight.

According to the company, chromium picolinate has good bioavailability, is absorbed into the cells quite well, and is more stable than other forms of chromium supplements. The three-picolinate molecules, to which the chromium is bound, act as chelators, which help the chromium to be absorbed into the cells.

A randomized, double-blind, placebo-controlled study by Kaats, et. al., supports chromium picolinate’s ability to significantly impact body composition.
Food technologists will find that Chromax chromium picolinate is soluble in water at the low levels required for supplementation. The recommended amount of chromium is 200-600mcg per day. Most dietary supplement tablets contain 200mcg, and one or two are taken each day. The mineral has little taste so it does not need a masking agent, and it is resistant to the normal heat levels of baking or beverage processing. It is stable over a wide pH range.

The brand name Chromax may be mentioned on the food product label and chromium picolinate is the term mentioned in the ingredient statement.

“Chromium picolinate has a high awareness among supplement users. It is the number one dietary nutritional supplement recognized by pharmacists for weight loss,” says Bill Levi, business director, ingredients division, Nutrition 21 Inc. The company has been selling chromium picolinate in a weight loss bar on the QVC TV network for the last seven years. Its Lite Bites Fat-Fighting System bars are chewy, with a granola texture, and are available in several chocolate- and yogurt-covered flavors. They are eaten prior to meals to give a feeling of satiety so people will not eat too much, which can aid in weight loss.

For more information:
Bill Levi at 914-701-4500
Blevi@nutrition21.com • www.nutrition21.com
Nutrition 21 Inc. Write in 204

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Field Technical Editor

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • Women in beverge isle

    Ingredient Demonization May Not Drive Consumer Behavior

    While tracking cultural conversations around demonized...
    Ingredients
    By: Prepared Foods Editorial Staff
  • Bubs Candy Packages

    Sweden’s Viral Candy Brand BUBS Lands in US Retail Nationwide

    TikTok videos of BUB's unique chewy-meets-marshmallow...
    Product of the Day
    By: Prepared Foods Editorial Staff
  • Innovation Month Logo Orange

    Introducing Innovation Month: A Deep Dive into the Future of Food & Beverage

    The next wave of food innovation is here. Dive into the...
    Breaking News
    By: Prepared Foods Editorial Staff
Manage My Account
  • eMagazine Subscription
  • Newsletters
  • Manage My Preferences
  • Online Registration
  • Subscription Customer Service

More Videos

Popular Stories

Circana Pacesetters 2026

Circana Highlights 2025 CPG Pacesetters

General Mills US250 Packages

General Mills Launches 79 Limited-Edition Summer Products

Bushs Baked Beans LTO Flavors

Bush’s Beans Debuts Summer-Inspired Flavors

PF Webinar sponsored by FoodChain: Signals to Shelf: Turning Consumer Insight into Executable Innovation

Events

June 18, 2025

Master the Art of Plant-Based Dairy

ON DEMAND: Whether you're in R&D, formulation, or innovation, this session will provide enzyme-driven insights to improve your plant-based dairy portfolio.

June 25, 2025

Market in Motion: Active Nutrition

ON DEMAND: Once targeted at athletes, active nutrition products with benefits like energy, focus, hydration, and protein are now winning over everyday consumers seeking support for their busy lifestyles.

View All Submit An Event

Products

Recent Advances in Ready-to-Eat Food Technology

Recent Advances in Ready-to-Eat Food Technology

See More Products

CHECK OUT OUR NEW POWER TRENDS

Immunity Logo
Natural & Organic Logo
Plant Based Logo
Protein Logo
Sugar Reduction Logo Sustainability Logo

Related Articles

  • Women Laying Among Flowers

    PLT Health Solutions: Better Bodies

    See More
  • Designing Emulsions for Better Oxidative Stability

    See More
  • Oils for Better Health

    See More

Related Products

See More Products
  • Dairy Ingredients for Food Processing

  • Food Safety for the 21st Century: Managing HACCP and Food Safety throughout the Global Supply Chain

See More Products
×

Unlock the Future of Food and Beverage Innovation

Are you a leader in research & development? Stay ahead of the curve with Prepared Foods, the premier source of information and insights for today's trend leaders and taste-makers in food and beverage manufacturing.

JOIN TODAY
  • Resources
    • Advertise
    • Contact Us
    • Food Master
    • Store
    • Join
  • Sign Up Today
    • Create Account
    • eMagazine
    • Newsletters
    • Customer Service
    • Manage Preferences
  • Services
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • Stay Connected
    • LinkedIn
    • Facebook
    • Instagram
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing