Both have introduced low-carbohydrate orange juice in recent months, the most recent being Coca-Cola's Minute Maid Light. It may be orange juice, but the selling point remains much the same: half the calories and sugar of regular orange juice (50 calories and 10g of sugar per 8oz. serving).
Coke's offering follows on the heels of Pepsi's success with Tropicana Light 'n Healthy, regarded as the company's biggest new product hit in a decade. Touting a reduction in calories, carbohydrates and sugars, Light 'n Healthy garnered nearly $8 million in sales during its first 16 weeks on the market, so successful that the company has announced plans to take the label into shelf-stable packaging.