Mars Incorporated announced the launch of a new business unit, Mars Nutrition for Health & Well-Being, which will develop and launch new foods, snacks, beverages and lifestyle support to better serve the nutritional and well-being needs of the consumer.

"Our unit's mission is to be a trusted partner in healthy lifestyles, enabling consumers to look, perform and feel their best everyday," said Michael Mars, president of the new Mars Nutrition for Health & Well-Being business unit. "We will bring great taste to products that are designed to provide real health benefits supported by sound nutrition science."

Foods in the nutrition and health category are growing at an impressive rate and are anticipated to continue to grow for years to come. Moving into the health and nutrition area is consistent with Mars continuing portfolio diversification, starting with its early roots in chocolate and expanding into savory snacks, petfood, main meal and beverages.