According to a recent survey, 46% of all consumers would purchase cholesterol-lowering supplements if the product is “made from oats.” Even the scientific-sounding “clinically proven to reduce cholesterol” fared poorly in comparison, at 17%. Oats are perceived as safe and trusted, a natural cholesterol reducer, outscoring even soy and omega-3 oils. By incorporating 1.4g of OatVantage from Nurture into their products, manufacturers can claim “Helps Lower Cholesterol” on their labels. OatVantage offers additional cardiovascular benefits, including managing blood sugar levels and decreasing appetite for weight control. Nurture/OatVantage,,