Antioxidant lycopene has been approved by the FDA for additional functionality as a natural colorant. Tomat-O-Red, natural tomato lycopene, can be used to color beverages, dairy products, confectionery products and baked goods. The use of synthetic colorants has been declining in favor of natural colors, and Tomat-O-Red, produced from non-GMO tomatoes, offers health advantages as well as natural color. A powerful antioxidant, tomato lycopene has been shown to have positive effects on cardiovascular and prostate health and in preventing DNA and cellular damage. LycoRed Corp., 877-592-6733,