Nestle Deals 'Turtles' Brand
DeMet's will market Turtles in the United States. Brynwood Partners intends to merge another of its operating companies, Signature Snacks Company, the producers of Flipz coated pretzels, with DeMet's and integrate both product lines into a combined confectionery company.
Brynwood Partners announced that David D. Clarke will be appointed to the position of president and CEO of DeMet's Candy Company. Clarke had previously served as the president and COO of Signature Snacks. Brynwood Partners announced that it will retain the management team of Signature Snacks to run the newly formed DeMet's Candy Company. James Gerbo will be the senior vp of Marketing and Scott Hilley will be the CFO. Brynwood Partners has recruited Gary Parsons to serve as the vp of Sales. Henk Hartong III, managing partner, Brynwood Partners, will serve as the DeMet's Chairman.
"Brynwood Partners is very excited about the acquisition of the famous Turtles brand and the reintroduction of the storied DeMet's name to the candy business," said Hartong. "We have a successful track record in the food space and specialization in the confectionary area. Revitalizing undervalued brands through rigorous operational focus and strong marketing initiatives has been a key component of Brynwood Partners' success. This acquisition, combined with our already successful investment in Flipz, will offer us continued and significant growth opportunities." Brynwood Partners also owns the Stella D'oro Biscuit Company Inc. and Richelieu Foods Inc., a leading supplier of private label salad dressing and frozen pizza.
"Turtles is a wonderful brand and an indulgent chocolate treat," said Clarke. "The combination of Turtles and Flipz under DeMet's will create a national, full-line chocolate company. The combined product lines will allow us to become a much more significant supplier to our retail customers."
For more than 100 years, Turtles has been marketed as an irresistible combination of rich chocolate, caramel & premium nuts. Flipz is the market share leader in confectionery coated pretzels in the United States. DeMet's Candy Company will be located in Stamford, CT at 30 Buxton Farm Road.
From the June 4, 2007, Prepared Foods e-Flash