Prepared Foods logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Prepared Foods logo
  • TRENDS
    • Prepared Foods The Year Ahead
    • Innovation Month
    • *Sustainability*
  • PRODUCTS
    • Bakery
    • Beverages
    • Breakfast, Cereals & Bars
    • Candy
    • Cannabis
    • Dairy
    • Meals & Sides
    • Meat, Poultry & Seafood
    • Sauces & Marinades
    • Snacks & Appetizers
    • Soups
  • INGREDIENTS
    • Antioxidants & Nutritionals
    • Colorings
    • Dietary Fiber
    • Emulsifiers, Fat & Oils
    • Flavors, Seasonings, Spices
    • Flours, Grains, & Pasta
    • Fruits, Vegetables and Nuts
    • Gums & Starches
    • Phosphates & Acidulants
    • *Proteins*
    • Sweeteners
  • FORMULATION
    • Allergens & Intolerance
    • Authentic & Ethnic
    • Cost Reduction
    • Fat Reduction
    • Gluten Free
    • *Immunity*
    • *Natural / Organic*
    • *Plant Based & Vegetarian*
    • R&D Lab Tech / QA-QC / Food Safety
    • Shelf Stability
    • *Sugar Reduction*
  • BETTER FOR YOU
    • Functional New Products
    • Functional Ingredients
    • Functional Benefits
  • FOOD MASTER
  • MEDIA
    • Podcasts
    • Videos
    • Infographics
    • Play With Your Food Game
    • Webinars
  • EVENTS
    • Spirit of Innovation Awards
    • Industry Events
  • MORE
    • Favorite Products Poll
    • First Person Q&A
    • Sponsor Insights
    • Store
  • EMAG
    • eMagazine
    • Archive Issues
    • Advertise
  • SIGN UP!
Breaking News

New CFO at NutraCea

April 28, 2008

April 23/Phoenix/PRNewswire-FirstCall -- NutraCea appointed Jeffrey W. Sanders to become chief financial officer for the Company. He will join NutraCea on April 23, 2008 and assume the role of chief financial officer on May 13, 2008, following the filing of NutraCea's 10Q. Todd Crow, the current CFO of NutraCea will be retiring at that time, and will remain as a consultant to NutraCea through October 2008 to ensure and assist in a smooth transition.

Sanders brings over 20 years of experience in corporate development, SEC reporting, strategic planning, competitive analysis, corporate finance, investor relations, and income tax and internal audit experience having substantial experience with publicly traded companies.

Most recently Sanders served as chief financial officer of Laidlaw International Inc., which was acquired for approximately $3.0 billion by London based First Group PLC in 2007. Sanders was involved in the negotiation of this sale as well as the divestiture of other holdings while at Laidlaw. Among his responsibilities, he conducted portfolio and strategic reviews that included competitive benchmarking to identify margin improvement opportunities and return on net asset analysis to support investment and divestiture decisions. When the company moved its operations from Canada to the U.S., Sanders successfully transitioned all financial reporting, analysis and planning functions to Laidlaw's new headquarters. He also formed and chaired the company's disclosure committee and was an active member of the SOX 404 Steering Committee.

Prior, he served as chief financial officer of Greyhound Lines Inc., a $1.3 billion company acquired by Laidlaw International in 1999.

Earlier in his career, he was with Deloitte & Touche where he served as senior manager, Audit Services. He is a certified public accountant and member of the American Institute of Certified Public Accountants. Sanders is a graduate of Arizona State University with a B.S. in accounting.

Brad Edson, president and chief executive officer of NutraCea, said, "We are most pleased to have Jeff join NutraCea. His extensive experience in finance, internal auditing and SEC reporting as well as his success in corporate development and strategic planning will be of great value to us as we expand our operations domestically and worldwide."

From the April 28, 2008, Prepared Foods e-Flash

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • Women in beverge isle

    Ingredient Demonization May Not Drive Consumer Behavior

    While tracking cultural conversations around demonized...
    2025 Food and Beverage Trends
    By: Prepared Foods Editorial Staff
  • Bubs Candy Packages

    Sweden’s Viral Candy Brand BUBS Lands in US Retail Nationwide

    TikTok videos of BUB's unique chewy-meets-marshmallow...
    Product of the Day
    By: Prepared Foods Editorial Staff
  • Innovation Month Logo Orange

    Introducing Innovation Month: A Deep Dive into the Future of Food & Beverage

    The next wave of food innovation is here. Dive into the...
    Breaking News
    By: Prepared Foods Editorial Staff
Manage My Account
  • eMagazine Subscription
  • Newsletters
  • Manage My Preferences
  • Online Registration
  • Subscription Customer Service

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Prepared Foods audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Prepared Foods or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  •  A close-up of a fruit branch on a cherry tree.
    Sponsored byU.S. Tart Cherries

    When Provenance Meets Performance: The Case for U.S.-Grown Montmorency Tart Cherries

Popular Stories

Buckwalter OceanSpray CEO

Ocean Spray Names Abigail Buckwalter CEO

SFA Fancy Bodega

Top 10 Product Development Trends From the 2026 Summer Fancy Food Show

Bimbo Bakeries USA  logo

Bimbo Bakeries USA Sets Timeline for Clean Label Reformulation

PF Webinar sponsored by FoodChain: Signals to Shelf: Turning Consumer Insight into Executable Innovation

Events

June 18, 2025

Master the Art of Plant-Based Dairy

ON DEMAND: Whether you're in R&D, formulation, or innovation, this session will provide enzyme-driven insights to improve your plant-based dairy portfolio.

July 22, 2025

Boost Flavour and Functionality in Plant-Based Beverages With Bio-Based Solutions

ON DEMAND: Demand for plant-based beverages is rising, driven by health, environmental, and dietary trends. Yet, challenges around taste, texture, stability, and nutrition remain.

View All Submit An Event

Products

Recent Advances in Ready-to-Eat Food Technology

Recent Advances in Ready-to-Eat Food Technology

See More Products

CHECK OUT OUR NEW POWER TRENDS

Immunity Logo
Natural & Organic Logo
Plant Based Logo
Protein Logo
Sugar Reduction Logo Sustainability Logo

Related Articles

  • New CFO at Chr. Hansen

    See More
  • New CFO at Godiva

    See More
  • New CFO at Cott

    See More

Related Products

See More Products
  • lowcost.jpg

    Low-Cost, Low-Tech Innovation: New Product Development in the Food Industry

  • accelerated.jpg

    Accelerating New Food Product Design and Development, 2nd Edition

  • New Food Product Development: From Concept to Marketplace, Third Edition

See More Products
×

Unlock the Future of Food and Beverage Innovation

Are you a leader in research & development? Stay ahead of the curve with Prepared Foods, the premier source of information and insights for today's trend leaders and taste-makers in food and beverage manufacturing.

JOIN TODAY
  • Resources
    • Advertise
    • Contact Us
    • Food Master
    • Store
    • Join
  • Sign Up Today
    • Create Account
    • eMagazine
    • Newsletters
    • Customer Service
    • Manage Preferences
  • Services
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • Stay Connected
    • LinkedIn
    • Facebook
    • Instagram
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing