Sara Lee Buys Brazil Coffee Biz
Café Moka is well-positioned in the São Paulo region. The company's largest brand is the mainstream brand Moka, while the smaller Jaragua brand focuses on the economy segment of the market. The company serves more than 4,000 small and medium retail customers through a direct distribution system. Café Moka's total net sales in 2007 were approximately $65 million.
"With the acquisition of Café Moka, we will complement and strengthen our position in the Brazilian coffee market, particularly in the important São Paulo area, where the company is located," said Frank van Oers, chief executive officer of Sara Lee'sinternational beverage and bakery business. "The company has a very well-established direct sales and distribution system for the growing small and medium trade segment, with ample expansion opportunities. The transaction also includes a green coffee processing plant, which will give us access to the coffee farmers in Brazil's main coffee-growing state Minas Gerais and will help to advance our sustainable coffee program even further."
From the September 29, 2008, Prepared Foods e-Flash